蜜桔直播

WSCC Logos

How to Use the WS Logo


蜜桔直播鈥檚 logo is a visual representation of the college鈥檚 mission and values. The logo design honors the college鈥檚 tradition and commitment to serving our community, in the past, present, and future. Original artwork should always be used to reproduce the college鈥檚 identity. The logo should not be altered or recolored in any way.

蜜桔直播 Vertical Logo
蜜桔直播 Horizontal Logo

 

WSCC Logo Toolkit

The 蜜桔直播 Logo Toolkit includes high-res and vector logo files. The toolkit download is password protected. If you do not have access, please fill out our request form.

 

Logo Usage

Original artwork should always be used to reproduce the college鈥檚 identity. The logo should not be altered or recolored in any way.

蜜桔直播 Vertical Logo

WS Vertical Logo

蜜桔直播 Horizontal Logo

WS Horizontal Logo

 


 

Colors

蜜桔直播鈥檚 primary brand colors are Pantone/PMS 289 dark blue and Pantone/PMS 199 red. The primary colors are recommended for use in spot-color, offset printing.

For four-color process (CMYK) printing, the specifications shown at the bottom right match the PMS colors as closely as possible.
For websites or screen graphics, the RGB colors should be used. RGB colors are intended to match their PMS counterparts as closely as possible and should not be used for print applications.

These colors can be used to highlight headlines, sub-headlines, and secondary messaging. The use of these colors can also extend to background colors. Tints or percentages of color are only recommended to be used on PMS 289, dark blue.

蜜桔直播 Blue

Pantone 289
CMYK: C: 100, M: 76, Y: 12, K: 70
RGB: R: 0, G: 22, B: 65

蜜桔直播 Red

Pantone 199
CMYK: C: 0, M: 100, Y: 72, K: 0
RGB: R: 233, G: 21, B: 64

 


 

Logo on Primary-Color Backgrounds

The 蜜桔直播 logo can be used on either one of the primary-color backgrounds. Please request an official logo designed for this use. The primary color used as a background will appear reversed to white within the logo.

These color guidelines will be the same for both the horizontal and vertical logos.

蜜桔直播 Vertical Logo on Blue

Vertical Logo on Blue

蜜桔直播 Horizontal Logo on Blue

Horizontal Logo on Blue

 

蜜桔直播 Vertical Logo on Red

Vertical Logo on Red

蜜桔直播 Horizontal Logo on Red

Horizontal Logo on Red

 


 

Black and Reversed-to-White Logos

The 蜜桔直播 logo can be used as a black, one-color logo or it can be used as a reversed-to-white logo on a solid-color background. The reversed-out option is preferred when there is not enough contrast for the two-color logo.

The black logo is recommended in one-color printing, such as business forms and reply cards.

These color guidelines will be the same for both the horizontal and vertical logo.

蜜桔直播 Vertical Logo - One Color

One-Color Vertical Logo

蜜桔直播 Horizontal Logo - One Color

One-Color Horizontal Logo

 


 

Zone of Isolation

The area indicated around the 蜜桔直播 logo is known as the zone of isolation (the area isolating the logo from other elements or text, including the edge of the page). To ensure the clarity of the identity, this area should be kept free of any type, imagery or graphic elements.

The preferred zone of isolation is one 鈥淪鈥 space of the logo. This is the 鈥淪鈥 that is used in the 鈥淲S鈥 graphic. This clear space is applied to all four sides of the logo and is proportionate to any size logo. This zone of isolation is the same for both the horizontal and vertical logos.

Zone of Isolation Example
Zone of Isolation Example

Minimum Reproduction Size

The horizontal logo design logo should not be reproduced any smaller than 1.5 inches in width and the vertical logo design should not be reproduced any smaller than 1.125 inches. Any identity needed smaller than this should be created using one of the primary type fonts.

 Minimum Reproduction Size Example

 

WS Graphic Mark

The WS graphic element which makes up the 蜜桔直播 logo can also be used as an occasional stand alone graphic. The stand-alone WS is mostly used in athletics and student apparel such as uniforms, caps and T-shirts. Whenever the WS is used as a standalone graphic , the same color guidelines apply as with the 蜜桔直播 logo.

The WS graphic element should never replace the 蜜桔直播 logo but only be used a secondary identifier for the college.

蜜桔直播 Graphic Mark

WS Graphic Mark

蜜桔直播 Graphic Mark - One Color

One-Color WS Graphic Mark

 

蜜桔直播 Graphic Mark on Blue

WS Graphic Mark on Blue

蜜桔直播 Graphic Mark on Red

One-Color WS Graphic Mark on Red


 

Incorrect Usage

Always use the official 蜜桔直播 logo.

Some incorrect uses of the logo are shown here. Always use the original graphics and do not alter the artwork.

An example of the logo being streched.

Do not alter the logo in any way such as stretching horizontally or vertically.

An example of the logo that has the size altered.

Do not change the sizes of any of the two logo elements.

 

An example of a logo that has been recolored.

Do not recolor the logo in any way.

An example of the logo using another font.

Do not substitute the logo text with another font.

 

An example of the WS logo on a bright pink background.

Do not use on a colored background that will compromise legibility.

An example of a 蜜桔直播 logo being used in a low contrast way.

Do not use the white/reverse version on light backgrounds.

 

The logo on a photographic background.

Do not use on busy photography or patterned backgrounds.

 

These examples of incorrect usage apply to both the horizontal and vertical logos. If there are concerns on the proper usage of the logo, contact the Communications and Marketing Office.


 

Obsolete Logos and Graphics

The previously approved 蜜桔直播 Great Smoky Mountains Community College logo should no longer be used except in cases of historical reference.

Previous versions of the interlocking WS logo should not be used.

An image showing obsolete branding
An image showing obsolete branding.

 

An example of the Sevier County Campus's branding.

 

An example of the Sevier County Campus's branding.

 

 

Contact Communications and Marketing

For more information contact the Office of Communications and Marketing by email or phone at 423.585.6998.

 

 

Creative Services Project Request

We offer services in design, photography, publicity, video production, and web content and design for WSCC.

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